Practicing a “get it done” attitude, I've recently added a constant stream of features to my site. Most visitors wouldn‘t notice. They aren‘t dropping by to relish my web design, nor are they interested in my latest tweaks to enhance their experience. Nope, they‘re here to read an article. Or, more likely, they‘re lost—but I digress. If the content is there, the looks, assuming the basics are present, is secondary.